VP, Head of Strategy & Analytics; Director of Strategy; Senior Strategist, Codeword, New York, NY

Lead the strategic and analytical vision at Codeword with a focus on expansion opportunities, developing new revenue streams, and solidifying the agency's market leadership. Responsible for the development of cutting-edge brand, social, and communications strategies, adoption of new measurement and insights technologies, counsel of C-suite executives, and oversight of high-profile accounts in the ad, tech, and media space. 
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Manager of Content Strategy, iPullRank New York, NY

Brought on to the iPullRank team to drastically improve the engagement with the company’s largest client. Took on additional roles and responsibilities in order to achieve this within 40 days. The client, one of the Big Four US Banks, is now the agency's biggest advocate.

Developed 360-degree digital content marketing strategies with a strong focus on content and SEO for new business pitches. Actively improved product and service offerings by implementing new processes, models, and standards.
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Digital Strategist & Group Digital Editor, John Brown, Toronto, CA & Cape Town, SA

Headed up the John Brown Digital (now Dentsu Creative) editorial team in Toronto and Cape Town, leading strategy and digital content production for lead clients including BMW, MINI, Loblaw Companies Limited, AB InBev, Nestlé, Total Energies, and Old Mutual.

Developed 360-degree digital marketing strategies resulting in new business for local and international Dentsu Aegis Network agencies, including iProspect, MKTG, Amnet, Vizeum, and McGarryBowen.
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Digital Editor & Copywriter, John Brown Media, Cape Town, SA

Led the digital content team for the Pick n Pay account, South Africa’s second-largest grocery and retail store. Commissioned and wrote copy for always-on and seasonal digital campaigns, including newsletters, articles, social media, video scripts, display banners, search ads, mobile apps, and web pages.