JORDAN LESCHINSKY
Creative Strategist | Strategic Creative
A Specialist, Generally
A lover of numbers and words, data and visuals, pivot tables and presentations — and many more contradicting combinations — my approach to marketing and communications is multifaceted. Whether you have a problem that needs solving, or a clear solution without a plan to get there, contact me for help with:
Strategy + Planning
Pitching + Presenting
Positioning + Messaging
Audience Research + User Experience
Auditing + Analysis
Social + Thought Leadership
Portfolio
A sample of work I've done for clients in various industries and locations around the globe.
JPMorgan Chase | USA
Home Lending SEO Content
A mortgage content hub created to drive organic search ranking and improve product education and awareness.
BMW | South Africa
Programmatic Email Campaign
A content-led, programmatic email campaign that drove increased test drives, resulting in a 30X ROI.
Google | USA
Content Governance & Comms
Strategic consulting and planning for the governance, development, and creation of internal communications.
Loblaws | Canada
Foodie Content Hub
Launched Insiders Project, an exclusive, video-led food and recipe website for PC members and customers.
Glass Act | South Africa
Wine Education Video Series
A two-season web video series resulting in 40% incremental sales growth of featured wines.
Waze | USA
Community Blog & Newsletter
Establishing thought leadership in mobility with a community-focused blog and newsletter.
MINI | South Africa
Creative Club Website & Email
Award-winning content hub and newsletter developed to increase brand image and test-drive bookings.
Gemini | USA
Positioning & Messaging Strategy
Research, branding, positioning, and counsel on the naming and messaging around Gemini products and launches.
People I've Worked With
